[
  {
    "exp_id": "EXP-101",
    "name_raw": "홈 배너 딜 순서 A/B",
    "surface": "home_banner",
    "market": "JP",
    "target_rule": {
      "first_open_days": "<=7"
    },
    "traffic_pct": 50,
    "bucket_salt": "salt_home_a",
    "status": "running",
    "starts_at": "2026-07-20T00:00:00+09:00",
    "ends_at": "2026-08-10T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-102",
    "name_raw": "HOME-BANNER 신규 유저 딜 강조",
    "surface": "HOME-BANNER",
    "market": "JP",
    "target_rule": {
      "first_open_days": "<=7",
      "is_purchaser": "false"
    },
    "traffic_pct": 40,
    "bucket_salt": "salt_home_a",
    "status": "running",
    "starts_at": "2026-07-25T00:00:00+09:00",
    "ends_at": null
  },
  {
    "exp_id": "EXP-103",
    "name_raw": "초대 리워드 문구",
    "surface": "invite_sheet",
    "market": "JP",
    "target_rule": {},
    "traffic_pct": 100,
    "bucket_salt": "salt_invite",
    "status": "running",
    "starts_at": "2026-07-15T00:00:00+09:00",
    "ends_at": "2026-08-05T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-104",
    "name_raw": "딜 상세 가격 표기",
    "surface": "deal_detail",
    "market": "JP",
    "target_rule": {
      "is_purchaser": "true"
    },
    "traffic_pct": 30,
    "bucket_salt": "salt_deal_p",
    "status": "paused",
    "starts_at": "2026-07-01T00:00:00+09:00",
    "ends_at": "2026-07-31T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-105",
    "name_raw": "홈 배너 재방문 유도",
    "surface": "home_banner",
    "market": "JP",
    "target_rule": {
      "first_open_days": ">30"
    },
    "traffic_pct": 25,
    "bucket_salt": "salt_home_b",
    "status": "running",
    "starts_at": "2026-07-18T00:00:00+09:00",
    "ends_at": "2026-08-08T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-106",
    "name_raw": "US 홈 배너 파일럿",
    "surface": "home_banner",
    "market": "US",
    "target_rule": {},
    "traffic_pct": 10,
    "bucket_salt": "salt_us_home",
    "status": "scheduled",
    "starts_at": "2026-08-15T00:00:00-07:00",
    "ends_at": null
  },
  {
    "exp_id": "EXP-107",
    "name_raw": "리뷰 요청 시트 노출 시점",
    "surface": "review_sheet",
    "market": "JP",
    "target_rule": {
      "is_purchaser": "true"
    },
    "traffic_pct": 20,
    "bucket_salt": "salt_review",
    "status": "running",
    "starts_at": "2026-07-22T00:00:00+09:00",
    "ends_at": "2026-08-12T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-108",
    "name_raw": "홈 배너 딜 개수",
    "surface": "home_banner",
    "market": "JP",
    "target_rule": {
      "market": "JP"
    },
    "traffic_pct": 35,
    "bucket_salt": "salt_home_c",
    "status": "running",
    "starts_at": "2026-07-24T00:00:00+09:00",
    "ends_at": null
  },
  {
    "exp_id": "EXP-109",
    "name_raw": "검색 결과 정렬",
    "surface": "search_result",
    "market": "JP",
    "target_rule": {},
    "traffic_pct": 50,
    "bucket_salt": "salt_search",
    "status": "ended",
    "starts_at": "2026-06-01T00:00:00+09:00",
    "ends_at": "2026-06-30T00:00:00+09:00"
  },
  {
    "exp_id": "EXP-110",
    "name_raw": "invite sheet 리워드 금액",
    "surface": "invite_sheet",
    "market": "JP",
    "target_rule": {
      "invited_by": "null"
    },
    "traffic_pct": 15,
    "bucket_salt": "salt_invite",
    "status": "running",
    "starts_at": "2026-07-28T00:00:00+09:00",
    "ends_at": null
  },
  {
    "exp_id": "EXP-111",
    "name_raw": "홈 배너 언어 표기",
    "surface": "home_banner",
    "market": "JP",
    "target_rule": {
      "locale": "ja-JP"
    },
    "traffic_pct": 45,
    "bucket_salt": "salt_home_d",
    "status": "running",
    "starts_at": "2026-07-26T00:00:00+09:00",
    "ends_at": null
  },
  {
    "exp_id": "EXP-112",
    "name_raw": "딜 상세 후기 노출",
    "surface": "deal_detail",
    "market": "JP",
    "target_rule": {
      "first_open_days": "<=30",
      "is_purchaser": "false"
    },
    "traffic_pct": 60,
    "bucket_salt": "salt_deal_r",
    "status": "running",
    "starts_at": "2026-07-29T00:00:00+09:00",
    "ends_at": "2026-08-19T00:00:00+09:00"
  }
]